About

Hi! We are Margherita Pagani and Erin Casali, and we’d like to share our experiences and skills with you to help you.

Margherita Pagani

Made in Italy, global citizen, and committed to shaping models that improve people’s lives.

I started working at the crossroad of technology, sustainable development and impact investment in 2011 and I since then I have set-up and lead project between Europe, Latin America and United States.

I am currently leading Impacton.org, with the mission of using AI to bring existing, proven solutions everywhere needed.

I serve as Advisor of several impact-driven projects, combining my strong expertise in strategy, communication and social innovation with my passion for sociology and behavioural sciences.

Erin Casali

I’m better known as “Folletto”, working as a product design director and coach with a hybrid background in design, psychology, business and technology. My objective is to change for better the quality of life of the people through the products I design and lead. I currently work in Automattic, maker of WordPress.com.

I believe that “Simplicity is the ultimate sophistication”, as Leonardo DaVinci reportedly said. My approach is to reach a focused simplicity working through the existing complexity — but without banalizing it. Simple but not simplistic.

During my 15+ years of professional experience I designed consumer and enterprise products and services for more than 2 million users worldwide in different markets. I worked with companies like Bank of England, Intesa Sanpaolo, Banca Sella, Unicredit, Nokia, Vodafone, Telecom Italia, Ferrari, and Benetton.